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HBO/WO

MBO

22 september 2026

Sales & Events Basics - modulaire leermaterialen voor Hospitality

De student organiseert en verkoopt een eigen klein evenement, van het eerste idee tot uitvoering en evaluatie. Het type evenement kiest de klas zelf (high tea, proeverij, pop-up lunch, seizoensborrel). De handleiding heeft een deel voor docenten en een deel voor leermeesters in het leerbedrijf. Het onderwijs is ontworpen rond leeruitkomsten. Elke module heeft één leeruitkomst met succescriteria; de student werkt aan eigen bewijsstukken en bouwt zo een portfolio op. Modules zijn formatief (behaald of nog niet behaald); de summatieve afsluiting volgt op het niveau van het opleidingsonderdeel. Samenwerkend leren in wisselende samenstelling zit ingebouwd, met feedback volgens twee tops en één tip. Het pakket bevat per module een moduleboek (Word) en een lessenpresentatie (PowerPoint), aangevuld met een planning en een docentenhandleiding. Belangrijk: dit zijn sjablonen om te verrijken. De structuur, de KD-koppeling en de bewijsstukken liggen vast (strak op WAT). Volgorde, tempo, eigen praktijkvoorbeelden en accenten vult de docent zelf in (ruim op HOE). Op enkele plekken verwijst het materiaal naar de digitale leeromgeving en de periodenummering van Zadkine; pas die aan naar je eigen context. Onderdeel van de open set 'Modulair Hospitality-onderwijs KD 2025' van Zadkine Hospitality College. Bekijk de opleidingsroutes voor niveau 2, 3 en 4 om te zien waar dit onderdeel in de opleiding valt.

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Robbert Nijenhuis

1 september 2025

Economics in the Digital Age: Insights and Applications

This book serves as an essential resource for both undergraduate and graduate programs due to its comprehensive approach to digital economics: Theoretical Integration: It integrates classical economic theories with the digital economy, demonstrating how traditional principles apply to new digital realities. Practical Frameworks: It provides actionable insights for analyzing digital market trends and monetization strategies, relevant for students, managers, and business professionals alike. Case Studies and Real-World Applications offer concrete examples of digital transformations, making complex concepts more accessible and useful for research and coursework. Advanced Analytical Tools: The book helps students develop the analytical skills needed to evaluate digital business strategies, market dynamics, and the broader economic impact of digital technologies. For professionals, this book provides strategic guidance on navigating the challenges and opportunities of the digital economy. By understanding the core economic principles behind digital business models, managers can make informed decisions on everything from digital marketing to product development, all while anticipating and mitigating risks like cybersecurity threats or regulatory changes.

Open (Access) Tekst Boek

Shilpa Samplonius-Raut

1 juni 2025

Week 4: Creating an Implementation Plan

Around an engaging video, a lesson has been built with specific learning objectives, activities, and supporting materials for students. The focus is on a key phase in the case-solving cycle: turning strategy into action through effective implementation. The instructors introduce a six-step framework that guides students in building a clear, realistic plan to bring strategic solutions to life. From setting SMART goals and allocating resources (using the MMM framework) to creating timelines, assigning responsibilities, and assessing risks, this lesson shows how to structure implementation at different levels. Using a case example, students see how thoughtful planning ensures feasibility and alignment across business functions. By the end of the lesson, students are equipped to translate ideas into impact with a well-structured roadmap.

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Hans van Oudheusden, Britta Stoelinga

1 juni 2025

A Case Solving Guide with Videos

Looking to bring your business courses to life with real-world challenges and active learning? Discover our free, open-source experiential learning toolkit—a rich collection of video-based teaching resources built around solving business cases. This experiential approach focuses on learning by doing: students tackle real-world problems through case-solving, developing essential skills in critical thinking, strategic management, and leadership. Included in the toolkit are video-based explanations of the case-solving process and problem-based learning materials. This guide provides you with a full case-driven course of 8 weeks with interdisciplinary teaching videos; spread across weekly sessions of 100 minutes including a final student competition. All sessions are supported by a detailed lecture plan, a variety of cases, assignments, evaluation forms, and other supporting materials. Designed for undergraduate business education, this toolkit supports innovative pedagogy, combining interdisciplinary thinking with hands-on case analysis. Perfect for educators aiming to teach business through real problems, not just theory.

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Britta Stoelinga, Hans van Oudheusden

1 juni 2025

Week 3: Creating and Selecting Options

Around this video, a lesson has been built with specific learning objectives, activities, and supporting materials for students. The next steps in the case-solving cycle are being explained: generating and selecting solutions. Students explore ideation techniques like brainwriting and mind mapping to develop creative, practical ideas. Ground rules help keep the process focused, collaborative, and open. To evaluate ideas, the SFA framework (Suitability, Feasibility, Acceptability) is used to shortlist the most promising options. A real-world example shows how these tools lead to well-founded decisions. Finally, students learn to apply a decision-making matrix to compare options using relevant criteria. This lesson helps students move from insights to action by developing structured, team-driven solutions.

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Hans van Oudheusden, Britta Stoelinga

1 juni 2025

Week 5: The special Role of Finance

Around an informative video, a lesson has been built with specific learning objectives, activities, and supporting materials for students. In clear language and step by step, it is explained why finance plays an important role in the case-solving process. Since students often find this challenging, a separate lesson is dedicated to this managerial area. Students learn how to integrate financial reasoning into their analysis and recommendations, even when limited data is available. Key topics include identifying revenue streams, estimating costs, projecting financial outcomes, and evaluating risk. With a focus on practical tools like forecasting, ROI, and risk matrices, this lesson helps students build confidence in using finance to strengthen their case arguments and support strategic decisions.

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Hans van Oudheusden, Britta Stoelinga

28 januari 2025

Digital Arms for Digital Consumer Harms

Since 2010, technologists have warned about online businesses using dark patterns in user interfaces, which are designs that may behaviorally manipulate consumers. This book tunes into the academic debate on regulating dark patterns in EU consumer protection law. It connects it with discussions on technology regulation in law and technology scholarship to map policy solutions. It also draws on web measurement literature to explore the technical feasibility of computationally detecting unlawful dark patterns to improve digital market enforcement. This exercise challenges policy and academic preferences for technology-neutral regulation by showing how technology neutrality may hinder the design of compliant user interfaces and the development of computational methods for digital enforcement. Its findings and recommendations are relevant to academics, policymakers, and enforcement authorities.

Open (Access) Tekst Boek

Constanța Roșca

5 december 2023

HAN student profile digital and data literacy

This HAN student profile lists the generic competences related to digital literacy, data literacy and digital transformation that a student should have mastered by the end of their studies.

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Expertiseteam Digi- en Datavaardigheid

1 september 2023

Practical: Presenting statistical data

Understand and demonstrate the data representation for AI and ML modelling. Apply a range of plotting techniques to visualise data. Be able to check for fairness, handle outliers and missing data.

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HCAIM Consortium

23 augustus 2023

Practical: Common Roles and Cross Overs between Data Management and AI teams

To understand that there are many roles involved going from raw data to AI modelling Awareness of Ethics in the whole data pipeline Safeguard implementations for data

Website

HCAIM Consortium