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Zoekresultaten (38)

HBO/WO

MBO

1 september 2025

Economics in the Digital Age: Insights and Applications

This book serves as an essential resource for both undergraduate and graduate programs due to its comprehensive approach to digital economics: Theoretical Integration: It integrates classical economic theories with the digital economy, demonstrating how traditional principles apply to new digital realities. Practical Frameworks: It provides actionable insights for analyzing digital market trends and monetization strategies, relevant for students, managers, and business professionals alike. Case Studies and Real-World Applications offer concrete examples of digital transformations, making complex concepts more accessible and useful for research and coursework. Advanced Analytical Tools: The book helps students develop the analytical skills needed to evaluate digital business strategies, market dynamics, and the broader economic impact of digital technologies. For professionals, this book provides strategic guidance on navigating the challenges and opportunities of the digital economy. By understanding the core economic principles behind digital business models, managers can make informed decisions on everything from digital marketing to product development, all while anticipating and mitigating risks like cybersecurity threats or regulatory changes.

Open (Access) Tekst Boek

Shilpa Samplonius-Raut

13 augustus 2025

Faces of Open Science workshop

Drawing on Utrecht University's Faces of Open Science project, we’ve developed a set of ready-to-use educational activities that invite participants to explore the rich diversity of perspectives within the open science movement. These engaging, interactive materials help learners reflect on their own views, values, and roles in shaping open science—making abstract principles tangible, personal, and actionable. The materials can be used in full as a 4-hour workshop or can be split up in separate activities that take between 30 and 60 minutes. Activities are all developed to promote interaction between participants, for example by storytelling, crafting, or debating.

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Marc van Mil

14 juli 2025

Playing Perspectives - a game design toolkit

Students collectively design a game on a polarizing topic and are stimulated to explore and gain a deeper understanding of various perspectives and presuppositions (including their own), recognize rhetorical narratives and frames, and devise strategies to overcome these. Students adopt active listening skills when conversing with one another. Playing Perspectives is based on game-based and transformative learning principles. Playing Perspectives consists of three phases. These can be conducted consecutively or separate from one another as stand alone activities, depending on the time available, your learning objectives and the desire to have a playable game as end product. The materials that are developed by students in each of these phases can be uploaded onto Edusources and used by other teachers if they only want to conduct one of the later phases as stand alone activity. Playing Perspectives was developed as part of the Utrecht University Comenius project Fostering an Open Mind and Open Attitude in Higher Education that strives to stimulate perspective taking and dialogue in academic education with creative learning activities. The other learning activities that have been developed as part of the Open Minds project are the Open Mind digital game and The Square (Het Vlak; a creative dialogue methodology). Please note: the photos required for phase 1 can be downloaded from the Teaching & Learning Collection of the UU (see links).

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Robin Bos, Jasper van Vught, Open Minds UU

1 juni 2025

Week 6: Storytelling

Around an engaging video, a lesson has been built with specific learning objectives, activities, and supporting materials for students. They learn how to harness the power of storytelling to enhance their case presentations. The instructors explain why storytelling is an essential skill for structuring and communicating insights effectively. They introduce the “Red Line” method for creating a logical flow from problem to solution and share tips for creating visually compelling presentations. Key advice includes using simple, branded slides, focusing on visuals over text, and maintaining a clear structure. This lesson will guide students in using storytelling to create presentations that are not only informative but also engaging and memorable.

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Hans van Oudheusden, Britta Stoelinga

1 juni 2025

Week 4: Creating an Implementation Plan

Around an engaging video, a lesson has been built with specific learning objectives, activities, and supporting materials for students. The focus is on a key phase in the case-solving cycle: turning strategy into action through effective implementation. The instructors introduce a six-step framework that guides students in building a clear, realistic plan to bring strategic solutions to life. From setting SMART goals and allocating resources (using the MMM framework) to creating timelines, assigning responsibilities, and assessing risks, this lesson shows how to structure implementation at different levels. Using a case example, students see how thoughtful planning ensures feasibility and alignment across business functions. By the end of the lesson, students are equipped to translate ideas into impact with a well-structured roadmap.

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Hans van Oudheusden, Britta Stoelinga

1 juni 2025

Week 2: Analysing a Case

Around an inspiring video, a lesson has been built with specific learning objectives, activities, and supporting materials for students. Essential case-solving techniques to help students tackle complex real-world problems, are being introduced and trained. The instructors explain that effective analysis goes beyond listing facts—it’s about uncovering insights that address the “so what” question. Key methods covered include critical thinking, analytical frameworks (like VRIO, Porter’s 5 Forces, and GAP analysis), and the 5 WHY technique for identifying root causes. Using a concrete case example, they show how a deeper issue—ineffective communication—was the true cause of low user engagement. By the end of this lesson, students understand how to structure their analysis, avoid common mistakes, and use insights to drive solution development.

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Hans van Oudheusden, Britta Stoelinga

1 juni 2025

Week 1: An Introduction to Case Solving and Case Competitions

Around 4 captivating videos, a lesson has been built with specific learning objectives, activities, and supporting materials for students. The core principles of case solving are being introduced—a hands-on, engaging approach to addressing real business challenges. Students learn how to think like consultants, working in diverse teams to analyze complex problems and develop practical solutions. The case-solving process follows a structured cycle: understanding the case, analyzing root causes, generating solutions, planning implementation, and presenting recommendations. Alumni reflect on how these experiences strengthened their confidence, teamwork, and decision-making skills—benefits that continue to serve them in their careers. By the end of this introduction, students will grasp what business cases are, how to approach them strategically, and how to collaborate effectively in teams.

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Hans van Oudheusden, Britta Stoelinga

1 juni 2025

A Case Solving Guide with Videos

Looking to bring your business courses to life with real-world challenges and active learning? Discover our free, open-source experiential learning toolkit—a rich collection of video-based teaching resources built around solving business cases. This experiential approach focuses on learning by doing: students tackle real-world problems through case-solving, developing essential skills in critical thinking, strategic management, and leadership. Included in the toolkit are video-based explanations of the case-solving process and problem-based learning materials. This guide provides you with a full case-driven course of 8 weeks with interdisciplinary teaching videos; spread across weekly sessions of 100 minutes including a final student competition. All sessions are supported by a detailed lecture plan, a variety of cases, assignments, evaluation forms, and other supporting materials. Designed for undergraduate business education, this toolkit supports innovative pedagogy, combining interdisciplinary thinking with hands-on case analysis. Perfect for educators aiming to teach business through real problems, not just theory.

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Britta Stoelinga, Hans van Oudheusden

1 juni 2025

Week 8: Organising a Case Competition

This final, high-energy lesson—or event—is all about case-solving competitions between students. Format, rules, and possible schedules are all part of this concluding session. A case competition is an inspiring and effective way to conclude a case-cracking training series. It gives students the opportunity to apply their skills in a high-pressure, real-world setting that fosters focus, teamwork, and clear communication under time constraints. Competitions not only allow for immediate feedback and continuous improvement but also mirror the dynamics of real consulting work, where firms compete for projects. Whether students solve a live business challenge or a simulated case, involving industry professionals as judges adds authenticity and depth to the experience. Including a final round enhances learning for all participants—both those presenting and those observing—and helps generate visibility and excitement around the program, inspiring future engagement.

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Hans van Oudheusden, Britta Stoelinga

1 juni 2025

Week 5: The special Role of Finance

Around an informative video, a lesson has been built with specific learning objectives, activities, and supporting materials for students. In clear language and step by step, it is explained why finance plays an important role in the case-solving process. Since students often find this challenging, a separate lesson is dedicated to this managerial area. Students learn how to integrate financial reasoning into their analysis and recommendations, even when limited data is available. Key topics include identifying revenue streams, estimating costs, projecting financial outcomes, and evaluating risk. With a focus on practical tools like forecasting, ROI, and risk matrices, this lesson helps students build confidence in using finance to strengthen their case arguments and support strategic decisions.

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Hans van Oudheusden, Britta Stoelinga