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HBO/WO

MBO

September 1, 2025

Economics in the Digital Age: Insights and Applications

This book serves as an essential resource for both undergraduate and graduate programs due to its comprehensive approach to digital economics: Theoretical Integration: It integrates classical economic theories with the digital economy, demonstrating how traditional principles apply to new digital realities. Practical Frameworks: It provides actionable insights for analyzing digital market trends and monetization strategies, relevant for students, managers, and business professionals alike. Case Studies and Real-World Applications offer concrete examples of digital transformations, making complex concepts more accessible and useful for research and coursework. Advanced Analytical Tools: The book helps students develop the analytical skills needed to evaluate digital business strategies, market dynamics, and the broader economic impact of digital technologies. For professionals, this book provides strategic guidance on navigating the challenges and opportunities of the digital economy. By understanding the core economic principles behind digital business models, managers can make informed decisions on everything from digital marketing to product development, all while anticipating and mitigating risks like cybersecurity threats or regulatory changes.

Open (Access) Text Book

Shilpa Samplonius-Raut

June 1, 2025

Week 1: An Introduction to Case Solving and Case Competitions

Around 4 captivating videos, a lesson has been built with specific learning objectives, activities, and supporting materials for students. The core principles of case solving are being introduced—a hands-on, engaging approach to addressing real business challenges. Students learn how to think like consultants, working in diverse teams to analyze complex problems and develop practical solutions. The case-solving process follows a structured cycle: understanding the case, analyzing root causes, generating solutions, planning implementation, and presenting recommendations. Alumni reflect on how these experiences strengthened their confidence, teamwork, and decision-making skills—benefits that continue to serve them in their careers. By the end of this introduction, students will grasp what business cases are, how to approach them strategically, and how to collaborate effectively in teams.

Document

Hans van Oudheusden, Britta Stoelinga

June 1, 2025

Week 2: Analysing a Case

Around an inspiring video, a lesson has been built with specific learning objectives, activities, and supporting materials for students. Essential case-solving techniques to help students tackle complex real-world problems, are being introduced and trained. The instructors explain that effective analysis goes beyond listing facts—it’s about uncovering insights that address the “so what” question. Key methods covered include critical thinking, analytical frameworks (like VRIO, Porter’s 5 Forces, and GAP analysis), and the 5 WHY technique for identifying root causes. Using a concrete case example, they show how a deeper issue—ineffective communication—was the true cause of low user engagement. By the end of this lesson, students understand how to structure their analysis, avoid common mistakes, and use insights to drive solution development.

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Hans van Oudheusden, Britta Stoelinga

June 1, 2025

Week 3: Creating and Selecting Options

Around this video, a lesson has been built with specific learning objectives, activities, and supporting materials for students. The next steps in the case-solving cycle are being explained: generating and selecting solutions. Students explore ideation techniques like brainwriting and mind mapping to develop creative, practical ideas. Ground rules help keep the process focused, collaborative, and open. To evaluate ideas, the SFA framework (Suitability, Feasibility, Acceptability) is used to shortlist the most promising options. A real-world example shows how these tools lead to well-founded decisions. Finally, students learn to apply a decision-making matrix to compare options using relevant criteria. This lesson helps students move from insights to action by developing structured, team-driven solutions.

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Hans van Oudheusden, Britta Stoelinga

June 1, 2025

A Case Solving Guide with Videos

Looking to bring your business courses to life with real-world challenges and active learning? Discover our free, open-source experiential learning toolkit—a rich collection of video-based teaching resources built around solving business cases. This experiential approach focuses on learning by doing: students tackle real-world problems through case-solving, developing essential skills in critical thinking, strategic management, and leadership. Included in the toolkit are video-based explanations of the case-solving process and problem-based learning materials. This guide provides you with a full case-driven course of 8 weeks with interdisciplinary teaching videos; spread across weekly sessions of 100 minutes including a final student competition. All sessions are supported by a detailed lecture plan, a variety of cases, assignments, evaluation forms, and other supporting materials. Designed for undergraduate business education, this toolkit supports innovative pedagogy, combining interdisciplinary thinking with hands-on case analysis. Perfect for educators aiming to teach business through real problems, not just theory.

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Britta Stoelinga, Hans van Oudheusden

June 1, 2025

Week 5: The special Role of Finance

Around an informative video, a lesson has been built with specific learning objectives, activities, and supporting materials for students. In clear language and step by step, it is explained why finance plays an important role in the case-solving process. Since students often find this challenging, a separate lesson is dedicated to this managerial area. Students learn how to integrate financial reasoning into their analysis and recommendations, even when limited data is available. Key topics include identifying revenue streams, estimating costs, projecting financial outcomes, and evaluating risk. With a focus on practical tools like forecasting, ROI, and risk matrices, this lesson helps students build confidence in using finance to strengthen their case arguments and support strategic decisions.

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Hans van Oudheusden, Britta Stoelinga

June 1, 2025

Week 4: Creating an Implementation Plan

Around an engaging video, a lesson has been built with specific learning objectives, activities, and supporting materials for students. The focus is on a key phase in the case-solving cycle: turning strategy into action through effective implementation. The instructors introduce a six-step framework that guides students in building a clear, realistic plan to bring strategic solutions to life. From setting SMART goals and allocating resources (using the MMM framework) to creating timelines, assigning responsibilities, and assessing risks, this lesson shows how to structure implementation at different levels. Using a case example, students see how thoughtful planning ensures feasibility and alignment across business functions. By the end of the lesson, students are equipped to translate ideas into impact with a well-structured roadmap.

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Hans van Oudheusden, Britta Stoelinga

2025

Skills for Changemakers

Lessons learnt from 4 years implementing skills learning trajectories in BSc Programmes at the WUR

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Julia Postulka

September 24, 2024

Tales of a t-shirt - Book

This book is the outcome of an experimental research and teaching project, aimed at rethinking how the garments we wear create relationships between producers, designers and wearers. The project has researched these relationships centered on the production of a dedicated t-shirt, designed, produced and put to use by the project partners, who are located in the Netherlands and India. This book provides an overview of the project trajectory, focusing on how the project has facilitated students from the vocational training colleges in Rotterdam (Netherlands) and Erode (India) to engage in co-creation, and encourage conversations on design, materials, labour, social inequality (caste), gender and value. The book is a resource for students and educators working in fashion-related fields at high-school, vocational training and early bachelor degree levels. Integral to the book are a number of short video clips, dedicated to the crucial phases of the process. This book will be a resource for college students and educators who are concerned with the production and use of textiles, particularly in relation to fair trade, circularity and sustainability in the garment industry. It aims to elucidate the textile value network that supports the production of cotton garments, illustrating the processes (designing, farming, ginning, spinning, weaving, dyeing, printing, cut-make-trim, and shipping as well as wearing, customizing, and discarding). It does this by following the production of a long-sleeved, unisex t-shirt co-designed by students in the Netherlands and India. Through videos and photos, as well as texts, the book aims to make this process accessible and engaging to fashion and design students. With the book we aim to raise the awareness of future students in relation to the production of garments by enabling them to follow their peers and colleagues as they participate in the production processes. Moreover, by enabling the students to engage with the stories connected to the diverse people who are involved in the production process and to learn about the challenges they face, we aim to empower the students to become more socially and environmentally conscious fashion designers.

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Rachel Lee, Erik de Maaker

June 18, 2024

Rephrased SDGs for Higher Education for Sustainability (HES)

Based on the interviews held with teachers and students from 38 BA programmes, we rephrased the SDGs from the perspective of HESD. These descriptions can help to inform or inspire discussions about sustainability themes within an academic research and teaching context. The list of rephrased SDGs was used to create a set of ‘SDG competency cards’, that can be used to create learning goals that combine SDGs and competencies.

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Edwin van Meerkerk, Elize de Mul, Britt Broekhaus