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HBO/WO

MBO

1 juni 2025

A Case Solving Guide with Videos

Looking to bring your business courses to life with real-world challenges and active learning? Discover our free, open-source experiential learning toolkit—a rich collection of video-based teaching resources built around solving business cases. This experiential approach focuses on learning by doing: students tackle real-world problems through case-solving, developing essential skills in critical thinking, strategic management, and leadership. Included in the toolkit are video-based explanations of the case-solving process and problem-based learning materials. This guide provides you with a full case-driven course of 8 weeks with interdisciplinary teaching videos; spread across weekly sessions of 100 minutes including a final student competition. All sessions are supported by a detailed lecture plan, a variety of cases, assignments, evaluation forms, and other supporting materials. Designed for undergraduate business education, this toolkit supports innovative pedagogy, combining interdisciplinary thinking with hands-on case analysis. Perfect for educators aiming to teach business through real problems, not just theory.

Document

Britta Stoelinga, Hans van Oudheusden

1 november 2023

INPRO Student-Run Interprofessional Learning Ward (SR-IPLW)

This social business case describes the motivation to develop a Student-Run Interprofessional Learning Ward (SR-IPLW), where patients, students, lecturers, and professionals learn and work together. Students are in the lead of SR-IPLW together with professionals and lecturers on the basis of patients' needs. Coaching and supporting the lecturers and professionals. Everyone learns and continues learning, which means that the SR-IPLW is constantly evolving. Innovation and Research support this process. The business case makes clear that with a modest financial investment, an extensive (organization-wide) commitment, and solid (organization-exceeding) cooperation, an SR-IPLW can be realized with a fundamental social impact. A new way of education, and a different approach of treatment resulting in a permanent influx of interprofessional educated young talented professionals.

Document

P. Tammeling, J.J.S. Hurkmans

19 oktober 2021

Land02x - Business Case

Explains what a business case for landscape investments could look like.

Video

edumedia@wur.nl

1 juni 2025

Week 1: An Introduction to Case Solving and Case Competitions

Around 4 captivating videos, a lesson has been built with specific learning objectives, activities, and supporting materials for students. The core principles of case solving are being introduced—a hands-on, engaging approach to addressing real business challenges. Students learn how to think like consultants, working in diverse teams to analyze complex problems and develop practical solutions. The case-solving process follows a structured cycle: understanding the case, analyzing root causes, generating solutions, planning implementation, and presenting recommendations. Alumni reflect on how these experiences strengthened their confidence, teamwork, and decision-making skills—benefits that continue to serve them in their careers. By the end of this introduction, students will grasp what business cases are, how to approach them strategically, and how to collaborate effectively in teams.

Document

Hans van Oudheusden, Britta Stoelinga

19 juli 2021

Organizing for Sustainability - A Guide to Developing New Business Models

This upper-level Open Access textbook aims to educate students and professionals on how to develop business models that have a positive impact on people, society, and the social and ecological environment. It explores a different view of how to organize value creation, from a focus on an almost exclusively monetary value creation to one that creates positive impact through multiple values. The book offers students and entrepreneurs a structured approach based through the Business Model Template (BMT). It consists of three stages and ten building blocks to facilitate the development of a business model. Users, be they students or practitioners, need to choose from one of the three offered business model archetypes, namely the platform, community, or circular business models. Each archetype offers a dedicated logic for vale creation. The book can be used to develop a business model from scratch (turning an idea into a working prototype) or to transform an existing business model into one of the three archetypes. Throughout the book extra sources, links to relevant online video clips, assignments and literature are offered to facilitate the development process. This book will be of interest to students studying the development of business models, sustainable management, innovation, and value creation. It will also be of interest executives, and professionals such as consultants or social entrepreneurs seeking further education. Is supported by a self-paced MOOC, also Open Access, holding seven chapters and over 50 teaching units ready to use: https://bit.ly/3oFZ3jj

Open (Access) Tekst Boek

Jan Jonker, Niels Faber

1 juni 2025

Week 8: Organising a Case Competition

This final, high-energy lesson—or event—is all about case-solving competitions between students. Format, rules, and possible schedules are all part of this concluding session. A case competition is an inspiring and effective way to conclude a case-cracking training series. It gives students the opportunity to apply their skills in a high-pressure, real-world setting that fosters focus, teamwork, and clear communication under time constraints. Competitions not only allow for immediate feedback and continuous improvement but also mirror the dynamics of real consulting work, where firms compete for projects. Whether students solve a live business challenge or a simulated case, involving industry professionals as judges adds authenticity and depth to the experience. Including a final round enhances learning for all participants—both those presenting and those observing—and helps generate visibility and excitement around the program, inspiring future engagement.

Document

Hans van Oudheusden, Britta Stoelinga

1 juni 2025

Week 2: Analysing a Case

Around an inspiring video, a lesson has been built with specific learning objectives, activities, and supporting materials for students. Essential case-solving techniques to help students tackle complex real-world problems, are being introduced and trained. The instructors explain that effective analysis goes beyond listing facts—it’s about uncovering insights that address the “so what” question. Key methods covered include critical thinking, analytical frameworks (like VRIO, Porter’s 5 Forces, and GAP analysis), and the 5 WHY technique for identifying root causes. Using a concrete case example, they show how a deeper issue—ineffective communication—was the true cause of low user engagement. By the end of this lesson, students understand how to structure their analysis, avoid common mistakes, and use insights to drive solution development.

Document

Hans van Oudheusden, Britta Stoelinga

25 mei 2017

1. The value of business models: why Business Model Innovation matters

In this module, you’ll watch an instruction video. You will learn your first business model tool: the business model card game. We’ll apply the tool to an example case, and then to your own company.

Website

Mark de Reuver, Timber Haaker, Harry Bouwman

22 juli 2017

1. Business Model Testing: Introduction to Business Model testing

In this first block we challenge you to formulate criteria for testing your business model. We'll deal with the core question of this course: what makes a good business model, and how can you test this?

Website

Mark de Reuver, Timber Haaker, Harry Bouwman

22 juli 2017

3. Business Model Testing: Financial soundness

In this block, we will focus more on the financial soundness of your business model: Does your business make a profit? Do your investors get a return on their profit? Do you have enough cash flow to keep the business running? In order to test all of this, we will use profit calculators as a business tool. First, we will hear how banks evaluate financial soundness of BMs. Next, we will be using it on your own company!

Website

Mark de Reuver, Timber Haaker, Harry Bouwman