20 februari 2024
How to market products in 2020 and beyond?
Welcome to the SBE Podcast: The place where we share interesting stories of interesting people. In this second episode, our host Louis Morgner welcomes Assistant Professor Dr. Tim Hilken to talk about the current status of technologies like Augmented and Virtual Reality (AR and VR) in marketing, how they can be further developed to better address consumer needs and how these technologies could even be used in the classroom. 00:00 Introduction 01:20 Early days of Tim's career 04:03 What are AR and VR? 09:06 Evolution of AR and VR 16:39 AR and VR: where are we today and what can we expect in the future? 53:33 Three tips for future marketeers Interested in the topics discussed during the episode? Augmented research initiative: https://www.augmented-research.com/ Hilken, T., de Ruyter, K., Chylinski, M., Mahr, D., & Keeling, D. I. (2017). Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences:https://link.springer.com/article/10.1007/s11747-017-0541-x